Indium Corporation: Driving Sustainability Through Reclaim & Recycle 

From Scrap to Strategy: Closing the Materials Loop

THE CHALLENGE:

Indium’s high-purity metals are pricey—and recyclable—but most engineers still toss the leftovers. Awareness of the existing reclaim program was near zero.

 

THE CONSUMER TRUTH:

Procurement teams care about three things in this order: ROI, compliance, reputation. Sustainability rhetoric alone wouldn’t move the needle.

 

OUR CREATIVE LEAP:

We reframed recycling as asset recovery with the rallying cry “From Hole to Whole.”

Every storyboard started with one question: What does the scrap pile cost you every day?

 

Video Ecosystem

• 5-sec Kinetic-Text Teaser
  • Platform: LinkedIn feed
  • Key Hook: “Stop mining landfills—mine your factory.”
• 30-sec Vertical Reel
  • Platform: Instagram & Facebook
  • Key Hook: Fast montage of scrap → smelter → new ingot.
• 45-sec Explainer
  • Platform: Sales email & website
  • Key Hook: Side-by-side cost calculator animation.

 

EXPERIENCE DESIGN:

• All motion aligned with Indium’s brand CAD drawings—technical credibility on first frame.
• Silent-first captions ensure clarity on noisy factory floors.
• UTM-tagged CTAs fed straight into Salesforce for same-day rep follow-up.

 

RESULTS:

• 78 % lift in reclaim inquiries quarter-over-quarter.
• Pilot customers saved avg. $112K annually—numbers now featured in new reels.
• Sustainability scorecards from two Fortune 100 clients list Indium as a “preferred circularity partner.”