Makira: Concept to Cuisine - Our Vision for Makira at Dusit Thani

In 2021, Dusit Thani introduced Makira Restaurant, a fresh dining concept that reimagined Japanese cuisine with elegance and modern flair. Tasked to capture this new brand identity, Tagline 360 developed a campaign that framed Makira not just as a restaurant, but as a dining destination where style and flavor come together. Every creative element — from the sleek visuals to the refined storytelling — was designed to echo the balance of tradition and innovation at the heart of Japanese dining.

The launch campaign positioned Makira as more than a place to eat; it became a lifestyle experience. By emphasizing its contemporary interiors, curated dishes, and elevated service, the campaign invited guests to savor every detail in style. The result was a strong debut that resonated with Manila’s discerning diners, carving out Makira’s place as a go-to for those seeking Japanese cuisine redefined through sophistication and artistry.